Tiwa Savage Stresses the Importance of Building Strong Fan Relationships for Lasting Career Success
Nigerian Afrobeats star, Tiwa Savage has highlighted the importance of building strong relationships with fans for artists. In a recent episode of the ‘Shopping The Sneakers’ podcast, she explained that when artists connect with their audience, fans become invested in other aspects of their lives beyond music. Savage emphasized that this connection is key to sustaining a lasting presence in the industry.
She pointed out that successful artists like Wizkid, Davido, and Burna Boy are not just popular for their music but also for the strong relationships they have cultivated with their fanbases. These artists have managed to create connections that go beyond music, with fans deeply engaged in their lifestyles and personalities.
Savage stressed that it’s essential for artists to think beyond their music and pay attention to their overall brand, including fashion and relatability. She noted that many artists focus solely on their music and miss out on building these important connections with their audience. The ability to connect personally with fans, according to Savage, can have a lasting impact on an artist’s career.
The Afrobeats queen also highlighted that artists are only as strong as their fanbase and team. She explained that having a dedicated and loyal following can keep an artist relevant, even when they are not releasing new music. For Savage, the key to long-term success lies in building and maintaining a strong bond with fans.
