President Tinubu’s Policies Will Enhance Livelihoods, Boost Economic Opportunities, Federal Government Claims
The Federal Government has affirmed that President Bola Tinubu’s policies are structured to bring enduring benefits to millions of Nigerians, particularly in improving their livelihoods and economic opportunities.
Minister of Information and National Orientation, Alhaji Mohammed Idris, made this assertion during the National Advertising Conference, which commenced in Abuja yesterday. Represented by the Director General of the National Orientation Agency (NOA), Mallam Lanre Issa-Onilu, Idris outlined key initiatives of the administration aimed at delivering on its promises to Nigerians.
The conference, themed “Navigating the Shifts: Technology, Culture, and New Business Models,” explored the evolving dynamics of advertising in a rapidly digitalizing world.
Key Initiatives Highlighted
The Minister spotlighted several programs under President Tinubu’s administration, including:
- Presidential Loans and Grants Scheme
- Consumer Credit Corporation Initiative
- Renewed Hope Housing and Estates Initiative
- Renewed Hope Infrastructure Development Fund
“These initiatives prioritize the development of roads, railways, and upgrading of our ports to unlock economic opportunities across all regions of the country,” Idris said. “These infrastructure projects will create immediate jobs and lower the cost of doing business, enhancing Nigeria’s appeal as an investment destination.”
Call for Advertisers’ Support
Idris urged advertisers and content creators to leverage their platforms to support the administration’s reforms. “Through creative and strategic messaging, advertisers have the power to inspire confidence in the progress being made,” he said.
Ethical Advertising in a Digital Age
He emphasized the transformative power of digitalization in advertising, which allows for personalization, real-time engagement, and accountability through analytics. However, he cautioned the industry to prioritize issues like data privacy, cybersecurity, and combating misinformation.
“Technology is a powerful tool that requires ethical responsibility. As a government, we are committed to promoting policies that protect both consumers and businesses, ensuring a digital ecosystem built on trust, transparency, and accountability,” he added.
Cultural Responsibility and Economic Impact
Advertising, Idris noted, plays a vital role in economic growth and cultural storytelling. Quoting research by PricewaterhouseCoopers (PwC), he revealed the Nigerian advertising industry is projected to be valued at ₦605 billion in 2023, with every ₦1 spent generating a multiplier effect of ₦16.5.
“Our young and dynamic audience demands authenticity and social responsibility from brands. Advertisers must embrace cultural diversity and set standards for responsible communication, celebrating Nigeria’s heritage while crafting campaigns that resonate across demographics,” he said.
He concluded by encouraging advertisers to champion local content and promote Nigeria’s rich cultural narratives to a global audience, reinforcing the government’s commitment to fostering creativity and cultural pride.
